I'M
Noor Naguib.

Senior Marketing Manager

A highly motivated and commercially driven marketer

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ABOUT

Greetings. My name is Noor, and I am from Egypt. Born in Alexandria, I grew up in Kuwait, and moved to Dubai in 2014.

Apart from my interest in technology, design, creativity, and art, I also spend considerable time studying consumer behavior toward new trends. I also enjoy finding creative tools as part of my skill development.

My strengths include team management, strategic planning, digital marketing, and event management.

My experience includes the following industries: Events, Exhibitions and F&B.

PROFESSIONAL

PROFESSIONAL

MY KNOWLEDGE LEVEL

WEB DESIGN

95%

E-COMMERCE

85%

AFFILIATE

95%

PHOTOSHOP

65%

SEO | DIGITAL MARKETING

100%

TEAM LEADING

100%

EVENTS MANAGEMENT

100%

BRANDING

100%

MEDIA BUYING

100%

PRESENTATION

100%

PROGRAMMATIC

100%

PROFESSIONAL

MY KNOWLEDGE LEVEL

PRODUCING CONFERENCE

100%

WEB DESIGN

95%

SPEAKERS & AGENDA

95%

AFFILIATE & INFLUENCERS

90%

SOCIAL MEDIA

100%

SEO | DIGITAL MARKETING

100%

EMAIL CAMPAIGNS

100%

EVENTS MANAGEMENT

100%

BRANDING

100%

MEDIA BUYING

90%

PRESENTATION

100%

PROGRAMMATIC

100%

90%

PERFORMANCE

100%

PROJECT MANAGEMENT

100%

PLANNING AND STRATEGIZING

100%

MAJOR PROJECTS

Experience

Sep - 2021 till Aug 2022

Expo 2020 -
UAE Pavilion

Senior Marketing Manager

Developing marketing strategies.
Implement an acquisition digital campaigns across core digital channels, such as PPC, Paid and Social.
Create programmatic, affiliate, and display networks.

Create activations that align with the Expo theme to increase traffic to the Pavilion.
Plan and manage the UAE Pavilion's live streamed events, and panel discussions.
Managing agenda, running order, speakers, moderators and events production.
Define key social media KPIs, and manage content.
Plan, and executes all organic digital marketing strategies, including video production and website management.
Managing PR materials and distribution to media partners.
Media buying and partnership management with Snapchat, Twitter, Tiktok, Yahoo, Bloomberg, and MIT.
Measuring performance and benchmarking.

Aug 2022 - till Present

Dubai World Trade Center

Senior Marketing Manager

Develop, plan, and implement marketing and events strategies (including digital campaigns, website content, social and creative initiatives, innovative concepts, conferences, agenda) that fit with the brands' voice and vision.
Producing the conference agenda and overseeing the event from conception to completion.
Implement an acquisition marketing strategy across digital channels to maximize reach and ROI.
Implementing SEO to website.
Media buying, partnerships management.
Analyzing organic and paid performance.
Develop and implement show activations such as sustainability, NFT, Meta verse and new conceptualization.
Conceptualize and manage video production.
Branding new affiliated shows such as The Saudi Food Show.
Developing the social content.
PR and media relations management.
Optimise email campaigns across the globe through CRM to maximize conversions.

Feb 2018 - Sep. 2021

Mime Group - KSA - UAE

Head of Marketing - GCC

Lead and execute digital consumer journeys.
Create a WordPress e-commerce website and activate all marketing features.
Develop a marketing strategy to build a strong foundation in accordance with regional bran guidelines.
Ensure the brand is competitive in the digital-e-commerce space by monitoring industry benchmarks.
Implement a regional marketing plan aligned with local business needs and priorities.
Assist the marketing team in identifying the latest technologies, emerging trends, and opportunities.
Implement organic campaign tactics, including content creation, email campaigns, pay-per-click campaigns, and performance analysis.
Identify and analyze key metrics, such as website traffic, sales quotas, and target audiences.
Analyze consumer behavior and adjust campaigns accordingly.
Manage website content and SEO.
Develop and monitor digital KPIs to ensure campaign efficiency and long-term success.
Manage and steer external stakeholders, including vendors, marketplaces, e-retailers, commerce, and cross-border transactions.
Manage a sustained data-driven process for identifying growth opportunities in e-commerce.
Detailed reporting of output vs. Outcome KPIs.
Manage content in all partner channels.

April 2014 - Feb 2018

Rotana Media Group – KSA - UAE

Marketing Manager

Lead, own, and manage concerts' marketing campaigns and events from concept creation, strategy, and planning to execution, management, PR/comms, budgeting, logistics, production, talent/celebrity sourcing, negotiations, and partner/client relationships.
Develop the concert media strategy as well as revenue projections.
Planning the ticket sales strategy from early bird to full price.
Activate the floor plan and tickets on the website or through a partner channel.
Manage social media, digital marketing, and public relations agencies, oversee campaigns on social media platforms and other targeted media channels such as MBC.
Produce teasers and revealers campaigns for the music album launching in SM and YouTube.

Maintain a proactive approach to monitoring performance and reporting revenue.
Manage the implementation of events across all departments, including creative, artist managers, and finance.
Project management of concerts during the high season.
Manage the progress of all projects and the relationships with all stakeholders..

Dec 2009 - April 2014

MindShare - Kuwait

Understanding client needs, through briefs and ongoing communication, and making sure the client is always presented with better opportunities.
Lead relationships with Mindshare clients all the way from Zain to Unilever.
Client relations, operational leadership, new business, and strategic planning thought leadership, learning and team development.
Built relationships of trust with clients and local agency team.
Led Zain marketing transformation program: developed marketing guidelines and tools in just 1 year.
Implemented annual planning, campaign tracking/evaluation and performance management (MMM) and analytics.
Led the development and rollout of growth tools and approaches to support the digital transformation, ongoing optimisation, benchmarking and communication excellence.
Worked together with creative agencies in developing advertising and communications strategies, ensuring outcome based channel mix online and offline.
Managing clients' events and activations.

Oct 2005 – 2009

Act Events And Exhibitions - Kuwait

Event Planner (freelancer)

Understand requirements for each event.
Plan event with attention to financial and time constraints.
Book venues and schedule speakers.
Research vendors (catering, decorators, musicians, etc.) and choose the best combination of quality and cost.
Manage all event operations (preparing the venue, invitations, etc.).
Make final checks on the day of the event (e.g., tables, technology) ensure everything meets standards.
Oversee event happenings and act quickly to resolve problems